Prism Effect by Arteasecolors

The artease®colors artistic team of Los Angeles, California proudly unveils "Prism Effect"—a debut collection featuring hair color with no reservations. Using the new professional arteasecolors line, the team created an array of looks with rich, color-infused hues.

A premium boutique line, arteasecolors features an easy-to-use system with predictable and long-lasting results. The extremely low ammonia content is gentle on hair, while mostly natural ingredients allow the pigment to bond more effectively with hair, preventing oxidation and fading. The end result is rich, shiny color with unmatched longevity.

Reddish Copper Hair

Ashley's fine hair was a natural level 8 with some previously colored highlights. Gerd Hoher, arteasecolors president and founder, enriched her color by using equal parts arteasecolors 88/43 (intensive light red copper) with 7-volume developer, applying the formula all over her hair from the regrowth to the ends. He processed the color with heat for 10 minutes, then rinsed and towel-dried.

Next, he mixed 15 grams of arteasecolors 88/43 (intensive light red copper) with 15 grams of 20-volume developer in one bowl, and 15 grams of booster 043 (red gold) with 15 grams of 8/34 (light gold red) and equal parts of 20-volume developer in another bowl. To give a tone-on-tone dimension, Gerd applied one of each formula to alternating slices of hair randomly placed over the top of Ashley's head. He processed for 15 minutes at room temperature, then rinsed, shampooed, and towel-dried. The end result is a delicately dimensional, light reddish copper.

For Ashley's haircut, Gerd applied long layers with a heavy, side-swept fringe and flat-wrapped the hair while blow-drying to instill soft volume. Leaving the fringe straight, a thermal-activated styling spray was dusted onto sections of dry hair before alternating curl direction using two different sizes of curling irons. Once the entire head was done, styling paste was used to lightly break up the soft movement in her hair.

Pearl Blonde Hair

Arteasecolors colorist Dee Lescault elevated Jessica's color to a brilliant new level. She lifted her natural level 6 hair with arteasecolors cream bleach and arteasecolors 7-volume (1.9% peroxide) color activator applied just to the regrowth, processing at room temperature until a pale, clear yellow was achieved.

Once rinsed, shampooed, and conditioned, Dee toned from the regrowth to the ends with arteasecolors 12/81 (silver), processing for 20 minutes at room temperature, then rinsed, shampooed, and towel-dried. The end result is a striking pearl blonde that is sure to turn heads.

For Jessica's style, arteasecolors Artistic Director Stephen Mendelson created a "punky Prada" look with a carefully sculpted crop haircut done entirely with scissors. He blow-dried the hair very flat and close to the head with a Denman brush. To finish, he used gloss over the surface and then built up product from there to create more texture, dimension, and movement as desired.

Starlet-Inspired Look

Blonde hair with long layers and permed curls

For Justine, Dee started with a natural level 7 color with some previous highlights. To brighten the blonde, she created delicate halos of color, starting at the hairline and working up in 1/2 inch sections.

For the first halo, she alternated between Justine's base color and a highlight, using 20 grams of arteasecolors powder bleach with 40 grams of arteasecolors 7-volume activator. The second halo was applied with 20 grams of arteasecolors 12/81 (ultra lift silver) and 40 grams of arteasecolors 40-volume developer.

For the third halo, Dee used 20 grams of arteasecolors 10/0 (light blonde) with a dash of 081 (silver concentrate) and 20 grams of arteasecolors 30-volume developer. The fourth halo involved 20 grams of arteasecolors 9/0 and 20 grams of arteasecolors 20-volume developer. She processed without heat for about 45 minutes (checking often) until the proper level was reached, then rinsed, shampooed, and towel-dried Justine's hair.

Next, Dee applied a low light using 30 grams of arteasecolors 8/73 (medium golden blonde) and 15 grams of arteasecolors 7-volume activator, woven diagonally through the entire head. She processed without heat for 20 minutes, then rinsed, shampooed, conditioned, and towel-dried.

For Justine's haircut, Gerd applied long layers to give her a soft, commercial edge. To create a wavy, starlet-inspired look, he set Justine's wet hair on the largest perm rods available using a working spray on each section. He took large, irregular sections to minimize any demarcation lines later. Once the curl was set, Gerd undid the rollers and worked through with his fingers, piecing each curl as desired. To finish the style and create a softer wave, Gerd ran a brush through Justine's hair.

Deep Brown Hair Color

Short graduated bob for deep brown hair - Side view

Sam's natural level 6 hair had previous color in a very dark brown hue with some bleached pieces. Gerd wanted to create a lively but deep color without looking flat. Using arteasecolors, he mixed 30 grams of 3/0 (dark brown) with 15 grams of 3/6 (deep violet brown) and 45 grams of arteasecolors 7-volume (1.9% peroxide) color activator.

He applied the color all over from the regrowth to the ends and processed for 25 minutes at room temperature, then rinsed, shampooed, conditioned, and towel-dried. The end result is a very rich and lively, yet deep brown hair color with a healthy-looking luster.

Sam's haircut is a very current short graduated look with longer disconnected pieces at the sides and a short, cropped fringe. To style, the hair was flat-wrapped while blow-drying with a Denman brush. Once dry, a small amount of finishing paste was used to define the style.

Brown Hair with Shine

Darsan's natural level 3 hair had some highlights and previous color. Dee started her new look with a level 4 neutral base, then added panels of purple, wine red, and blue black in the fringe to create dimension.

To start off the look, Dee isolated three large panels in the fringe and applied one each of the following formulas:

•  Purple Formula: 5 grams of arteasecolors 4/6 with a dash of 001 blue concentrate and 5 grams of arteasecolors 7-volume color activator.

•  Red Formula: 5 grams of arteasecolors 55/46 (level 5 intense red violet) with 5 grams of arteasecolors 7-volume color activator.

•  Blue Black Formula: 5 grams of arteasecolors 3/0 (darkest brown) with a dash of 001 blue concentrate and arteasecolors 7-volume color activator.

For the base formula, Dee used 40 grams of arteasecolors 4/0 (medium brown) with 40 grams of arteasecolors 7-volume color activator. She applied this formula everywhere else (except panels in foil) from the regrowth to the ends and processed for 30 minutes at room temperature, then rinsed, shampooed, conditioned, and towel-dried. The end result is a deep, rich brown with subtle dimension and radiant shine.

Darsan's long haircut by Stephen is very bold, featuring different levels of geometric bangs or fringe. This shattered look is also heavily layered for lots of movement. To create a "rock & roll" edge, Stephen flat-wrapped Darsan's hair while blow-drying, then pieced it out with styling paste until the desired style was achieved.

Milk Chocolate Brown Hair Color

Youthful sleek long cut and a chocolate brown hair color

For Brittany, Dee started with previously colored level 7 hair in a copper shade. She separated the fringe area and pre-lightened it with 10 grams of arteasecolors powder bleach and 20 grams of arteasecolors 7-volume activator, processing for approximately 10 minutes at room temperature.

Once lifted, the fringe was toned with 5 grams of arteasecolors 7/0 (medium blonde) and 10 grams of 7/7 (medium blonde brown) with 15 grams of arteasecolors 7-volume activator. The toner was applied with a brush from the regrowth to the ends in the fringe area.

For the rest of Brittany's hair, 40 grams of arteasecolors 5/77 (light intense brown) base with 40 grams of arteasecolors 7-volume color activator was applied from the regrowth to the ends. Both formulas were processed for 30 minutes at room temperature, then rinsed, shampooed, conditioned, and towel-dried. The end result is a luscious milk chocolate brown with a rich caramel-toned fringe.

Brittany's long haircut by Stephen features strong lines with a youthful yet commercial edge. Although heavily layered all over, the emphasis with this cut is on framing Brittany's eyes, which are boldly accentuated by the fringe.

To create a sleek style, the hair was flat-wrapped while blow-drying to achieve a rounded shape. Once dry, the strands were flat-ironed and lightly pieced with styling paste.

Arteasecolors Artistic Team - Los Angeles, CA (USA)
Hair: Gerd Hoher, Stephen Mendelson & Dee Lescault
Makeup: Noriko Kerns - Rex Agency
Fashion: Elana
Photo: Taggart Winterhalter for Purely Visual