Bleaching Frequency

A: This isn't a question with a single answer. It depends on many factors: namely, the texture of the hair, the color of the hair, how light you intend to go, and the condition of the hair.
Your hair can only be lightened to a certain level - level ten or pale yellow. Attempting to go beyond this level means that practically all the pigment in the hair is dispersed and often means that the hair is damaged as a result.

So, depending on what color your hair is to start, its texture and condition, the number of times a year the hair can be bleached varies. Generally speaking, you never really want to re-bleach the hair during a color retouch service.
If you are trying to lighten new growth in the hair, you want to carefully apply the bleach only on the new growth so that you avoid potentially creating weak spots in the hair at the point where the bleach is doubled up.
©Hairfinder.com
See also:
How does bleaching hair work?
Where does the color go when you bleach dark hair?
Would it be best to re-bleach my entire head or should I re-bleach only the roots?
Is it safe to use a home bleaching kit?