Lady Clairol Hair Lightener - 1960s

Lady Clairol bleach vintage ad
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Clairol aims straight at the heart of the high-fashion market - the readers of Vogue and Harper's Bazaar - to launch this new campaign for high-fashion blonding!
 
As the world leader in haircoloring, Clairol has already persuaded thousands of women of the baeuty of blonding through TV and millions of magazine pages. Clairol sparks this new campaign with a revolutionary hair lightener ... and directs the sales right to your salon by urging every reader to "Call your hairdresser now for an appointment." Get set to profit with - ULTRA-BLUE LADY CLAIROL.
 
First to give you
 
ULTRA COMFORT - no sting, no bite, no burn, perfect for all heads.
 
ULTRA LIGHTEST BLONDING - faster, lighter than any other creme bleach. Blue in the Protinator and Blue in the Bleach gives you double drabbing action.
 
ULTRA CREAMY - always stays in place. Won't run, drip or dry out. ULTRA CONVENIENCE - mixes instantly into a thick, creamy consistency that's a pleasure to work with. Perfect for use with new time-saving plastic applicator, swab or brush.
 
ULTRA CONDITIONING - conditions the protein structure of the hair giving better hair texture than ever before possible.
 
Completely new ... completely different ... the most comfortable bleach in the world! Ask your jobber salesman today for the introductory deal.
 
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