Wella Firm N' Gentle Wave - 1960s

Wella Firm N' Gentle Wave
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On any type of hair ... you can touch and tell it's a Wella Firm N' Gentle Wave
 
FIRM N' GENTLE is mild and protective ... yet produces such a firm, long lasting wave ... it is beautifully effective on all types of hair: dyed hair, bleached hair, normal hair, hard-to-wave hair or tinted hair. Top beauty shops all over the country report a Firm n' Gentle Wave is always distinctive to the professional's touch ... its softness, smoothness and resiliency is unique.
 
Firm n' Gentle Wave is achieved through a new concept in hair waving which minimizes hair swelling ... resulting in better hair condition and curls that retain their original shape longer than ever before. Now you can offer your patron a wave whose gentle-but-firm beauty can be felt as well as seen!
 
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