Shapes for Brows
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Curved: The curved eyebrows are marked by a softly rounded shape that follows the line of the eyelids, only expanded proportionally. Curved eyebrows are ideal for women who have sharp, angular features, and need an element to add softness to the overall look.
Flat: The flat eyebrow shape is characterized by minimal curvature along the length of the brow, and is ideal for women (and most men) who have very narrow faces, or widely-spaced eyes.
Some women face the problem of having very sparse, or very pale eyebrows, which leaves them looking somewhat "incomplete" when they put on makeup, since the eyebrows can blend into the background. To combat this problem, cosmetic companies have made a wide range of colors of "eyebrow pencils" available to help fill in and define the eyebrows.
The secret to dealing with sparse or pale eyebrows is to use a shade of brow pencil that matches or is only slightly darker than your hair color. Use short, thin strokes with the pencil that overlap to mimic the look of hairs, instead of drawing in the entire shape, and smudge the lines using a fingertip or tissue to soften the effect. Some women will use lightly-colored mascara to fill in the hairs of their eyebrows when the brows are pale in color, but otherwise full and thickly-grown.
Step Three: Grooming
To finish up the look of the brows, you not only want to shape them and fill in any gaps, but you also want to be sure to comb or brush them into a proper shape as dictated by the shaping you did earlier. Generally the eyebrows should be directed up and outward toward the outer corner of the eye at an upward angle.
Some women find that their eyebrow hairs are unruly and they need a way to get things under control. The easiest solution to this is to use styling gel on an eyebrow comb or small-bristled brush to arrange the hairs and make them hold the shape you desire.
Men vs. Women:
I'm often asked about the difference between shaping the brows of a man versus those of women. The rules are pretty simple here. Men's brows are typically shaped following their natural brow shapes, or are given shaping that is almost opposite to that typical of women. For men, the narrowest regions of the brow are meant to be toward the inner corner of the eye, while the outer ends of the brows are usually thicker and fuller.
Men often need to have their eyebrows trimmed and styled with product to keep them controlled. A dab of gel or a spritz of spray on a brush or comb will help make things manageable and will keep the eyebrows from becoming overly bushy.
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See also:
Prosthetic and false eyelashes
How fast do eyebrows and eyelashes grow?