Sabrina Carpenter for Redken

Sabrina Carpenter
Sabrina Carpenter - Photo: Redken
Redken 5th Avenue NYC has announced its first-ever global ambassador, international superstar Sabrina Carpenter. The singer and actress, who has had an explosive year with chart-topping singles and a highly anticipated album, will now lend her name and iconic style to the L'Oréal-owned haircare brand.
 
Sabrina Carpenter’s career is currently at its peak, with her singles "Espresso" and "Please Please Please" both dominating the charts—one taking the top spot on Spotify’s global chart, while the other hit #1 on the Billboard Hot 100. On top of her musical success, her sophomore album "Short n' Sweet," released in August, debuted at #1 on the Billboard 200. With her sold-out global tour kicking off in September, she is undoubtedly a force to be reckoned with in the entertainment world.
 
Now, Carpenter takes on a new role as Redken’s global ambassador, marking her first venture into a major haircare partnership. This collaboration seems natural for the star, who has been a longtime fan of Redken’s products, particularly their Shades EQ, a go-to for achieving her signature blonde look. Her hairstylist, Scott King, and colorist, Laurie Heaps, both attribute her stunning blonde locks to the brand's professional products. The two stylists have also joined Redken’s roster of professional talent.
 
As part of her ambassadorship, Sabrina Carpenter will be the face of Redken’s advertising campaigns across television, social media, and outdoor platforms. Redken is also set to be an official partner for Carpenter’s 29-city U.S. tour, giving her fans even more reason to celebrate her collaboration with the haircare giant.
 
Sabrina Carpenter and Scott King
Sabrina Carpenter & Scott King - Photo: Redken
Sabrina’s first campaign for Redken will showcase the brand's popular Acidic Bonding Concentrate collection, with visuals directed by Jacob Bixenman and captured by photographer Cass Bird. The campaign launches on September 19th and promises to embody the bold and dynamic style that both Carpenter and Redken represent.
 
Sabrina Carpenter has expressed excitement about the partnership, sharing that beauty—and her hair, in particular—has always been a key part of her identity. She feels this collaboration with Redken is a perfect fit, and she's eager to share the results of their work together.
 
As Redken’s global ambassador, Sabrina Carpenter’s signature blonde hair and vibrant personality are set to elevate the brand’s presence in the beauty world. With more campaigns in the pipeline and a global tour on the horizon, this partnership promises to be one of the most talked-about beauty collaborations of the year. Fans can follow along with updates on Redken’s social media platforms, Instagram and TikTok, and website to stay in the loop on all things Sabrina Carpenter and Redken.
 
Source: Redken via PR Newswire
 
By Chris | Updated