Blondes Kim Petras & Rileyy Lanez
Bumble and bumble, an authority in professional hair care and styling products, partners with pop star Kim Petras and singer-songwriter Rileyy Lanez to unveil the Bb.Illuminated Blonde collection. The new hair products include a shampoo, a conditioner, and Bumble and bumble's first tone enhancing leave in spray.
Rileyy Lanez, born and raised in the Bronx, New York, recently went blonde and is all about the confidence the new hue is helping her exude. "Blonde represents a new chapter in my life. It brings more confidence out of me," Rileyy says of her hair color transformation.
Pulling no punches with her heart-on-her sleeve R&B music, Rileyy Lanez released her debut EP, Beautiful Mistakes, in May of 2020. Her soulful R&B sound comes alive in her music.
Kim Petras, is an international pop star, and she has long been blonde. Kim believes the hair color makes her feel the most like herself. "I've tried all kinds of hair colors, and I love all of them. But there's something about blonde I keep coming back to," she says.
Kim is a fast-rising sensation, with more than 570 million global streams of her music. She turned out viral hits, like her breakout singles "I Don't Want It At All" and "Heart To Break. Kim Petras knows how to have a good time. With an undeniable voice and imaginative artistry, she has become one of music's most buzzed-about stars.
The Bb.Illuminated collection helps to illuminate blonde hair hues by enhancing tone, neutralizing brass, and hydrating the hair.
The hair care collection is available at Bumble and bumble Flagship NYC Salons, Bb. Network Salons, bumbleandbumble.com, Bloomingdale's, Bluemercury, Nordstrom, Sephora and Ulta.
Source: Bumble and bumble