2023 Inspiration Collection by dm
Starting March: Hair color change in the dm hairdressing studios
With Schwarzkopf Professional, the dm friseurstudio has found a well-known European partner whose hair colors can cover all customer and color needs. “The products used are just as important as the craftsmanship of our stylists. With the well-known colors, our stylists will not only further refine customer needs, but will also be able to maximize their full technical potential. The color change is therefore also highly appealing to the hair styling industry: if we work with the highest quality material, we can inspire the best stylists to work for us," explains Helmut Maier, dm Quality Manager. "What convinced us about Schwarzkopf Professional was the quality, the numerous color options, and the professional support during employee training."
The color change at dm is also a success for Schwarzkopf Professional: “With the dm friseurstudio, we have gained one of the largest chains of hair salons in Austria and have been able to further expand our sales. We look forward to impressing even more customers with the color results of our products," says Sonja Knautz, General Manager Schwarzkopf Professional Austria.
As part of a styling show in the Schwarzkopf Academy in Vienna, the trend looks of the new inspiration collection could be experienced live. And not only got the audience excited, but also the around 1,300 employees and apprentices of the dm friseurstudio, who were there on site or connected digitally via livestream to learn about the hair colors and styles of the new season.
The trend looks for 2023
Pure blonde: This trend showcases a blonde mullet for the fashion-conscious and a very feminine long-haired look with softly flowing blonde hues.
