Room 97

When it comes to creating exceptional hair colour and the hottest catwalk looks, a team of hairdressers from in have proved they are among the best in the UK having made it through to the Grand Final of the L’Oréal Colour Trophy 2007.

Shelley Tempest and Marcello Moccia beat off stiff competition from thirty-nine salons across the North Eastern region to clinch their place in the Grand Final in London on Monday 21st May. They are now one step closer to winning the prestigious L’Oréal Colour Trophy and a once-in-a-lifetime prize that could see them jetting over to New York to produce a photo spread for fashion bible Vogue.

At the North Eastern Regional Final their live hairdressing skills were put under the spotlight by a panel of top hairdressers judges including Errol Douglas, Sean Dawson, David Lambert and Dylan Bradshaw. Industry luminary and guest judge Sean Dawson commented; “The clothes styling was some of the best seen so far on this tour, making it a tough region to judge. There were interesting cuts and some really clever colouring techniques.”

Shelly and Marcello explain the thinking behind their striking image: “We were drawn to the 1980s trends on the A/W catwalks this year, especially the block bright colours. For the clothing we used heavy golds reminiscent of the 1980s era, then brought the classic hair shape up to date with a contemporary finish. Our model Fiona was key to the entry. We spotted her on the street and knew she matched our vision perfectly.”

The whole room was on tenterhooks waiting to hear who had made it through to the Grand Final and upon hearing their name announced the team from Room 97 leapt off their chairs in delight.

“The hairs stood up on the back of our necks,” said Marcello of the salon’s winning moment. “There was a second of disbelief followed by complete euphoria. It was incredible.”

More Regional Finalists
Photo Credits: L'Oréal Professionnel