Joico Hairstyles
"The Art of Healthy Hair" is the mission of Joico, and a highly creative team turns this motto into fabulous looks that showcase well-nourished tresses in all their glory.
Playing with various themes and sources of inspiration, International Artistic Directors Damien Carney and Sue Pemberton consistently surprise us with the bold and beautiful results of their imagination.
Sharply Tapered Hair
Geometric cutting lines define the bangs and sides all the way to the chin. From here, the sides of the hair are sharply tapered and extend into textured tips.
This distinct shape is finished with the "icing on the cake"—a highly refined hair coloring effect of transitioning, graduated shades of glowing red and orange on a brown base.
Wider and narrower highlights create an alluring pattern that fades in intensity toward the back.
Long Top Hair
Short hair is graduated for ultimate thickness, providing substantial support to the long top layer. A clear outline contrasts brilliantly with the messy top layer, which is full of volume and high glam factor.
The hair color follows the shape, lightening towards the top from a dark mahogany base to bright, passionate reds. The overall direction is up and forward, creating a powerful dynamic.
Frosted Spikes
Forward is the direction to move. Against the stream and all odds, this short crop hairstyle embodies positive energy with its textured, graduated layers and a fine color transition from dark blonde to sunny strawberry blonde around the fringe. Long sections are styled into the face from the sides for a flattering frame.
Sculpted Mahogany
Like a sculpture by modern artist Henry Moore, the short hair is molded to flow around the head in organic roundness, emphasized by the pointy side. The overlapping sections resemble precious, heavy silk and use color to enhance their effect.
Streaks of wood and fire tones follow the shape, bringing in amazing shine and depth.
Tapered Sophistication
Long and sleek, as elegant as a little black dress, this exquisite, finely tuned hairstyle pulls all the strings. With its long, tapered sides reaching from the jawline to mid-chest, diagonal bangs with a little twist, and gem-like coloring, it is the ideal look for extravagant women with a creative spirit and sophisticated style.
Bob with Tapered Sides
A shaggy bob receives a refined update with finely tapered sides that accentuate the cheekbones and lengthen the face. Tousled tendrils are topped off with a fine layer of gossamer texture that softens the overall look by shrouding it lightly in a fine mist of hair. Nutmeg tones are layered and alternated with sandy blonde for added drama.
Jagged Short Hair
Jagged plateaus of hair intermingle and overlap, guarded by almost vertical spiky sides like the structure of a magnificent glacier. Bathed in a golden shine, this short hairstyle is on the brink of hair stardom with a hint of the '80s but firmly rooted in the present. The diagonal fringe falls into the face with churning movement and admirable attitude.
Medium-Length Bob
Who knew that an icy platinum blonde could be so hot? Long lines, tapered framing of the face, and distinct texture spice up the medium-length bob. The extra twist is added by varying lengths of the diagonal strands that make up the fringe. A power look made for strong fashion mavens.
Short Gamine Hairstyle
The fringe is the longest section of hair and adds an extravagant twist to the short gamine cut. The clear outline defines the style, and movement is enhanced through forward styling and the use of color to visually improve the flow and dimension of the forward momentum. Tiny sideburns add definition to the cheekbones.
Lifted Crown
Elegant sleekness and tightly styled hair along the sides and back draw all attention to the crown. There, the long layers are lifted as much as possible before smoothing back to complete the rounded silhouette that directs the eye down the back and ends with slightly textured lengths at the shoulder line.
Short Festive Hairstyle
Giant, luscious curls are shaped into a trapeze with a teasing asymmetrical slant. The fullness of the hair appears light and fluffy with all the curly activity, rising high on one side and gently sloping on the other, creating a diagonal fringe and a slightly lower ending point. Elegance with a fresh dose of glamour for festive events.
Bob with Straight Lines
Timelessly beautiful and imbued with an ethereal yet very carnal spirit, the bob never ceases to delight. The straight lines, cut blunt with razor-sharp angles at the temples, evoke icons of style from decades past while enhancing the character of each woman ready to make a statement. Simplicity throughout creates a powerful image.
Breathtaking Hair Color
Defined lines and breathtaking color dominate this short hair look. Like fine abstract art, the shape of this style plays with perception and challenges our view. What is left out is as powerful as what is presented in the color of glowing embers and red gold. Diagonal styling, a directed flow, and transitions of light and shadow leave a lasting impact.
Red Hair with Spikes
From a straight, bluntly cut base, a rounded fringe with defined angles towards the pointed sides supports a ferocious top layer of effervescent spikes styled in all directions for ultimate electric vibration.
Doused in a shockingly intense red hue with dark borders and golden high points, this short hair look is a declaration of freedom and expression.
Long Tapered Hair
The low side partition allows the hair to flow across the face in a wide sweeping curve before connecting to the tapered, long sides.
Following the curve's endpoint, the tapering is repeated from a lower starting point on the other side, creating a dynamic asymmetry and harmony of rounded lines. The blonde hair color appears in light and dark shades to enhance the effect.
Tapered and Straight Hair Mix
The symmetry of the long haircut is offset by the asymmetric application of berry-colored effects on the raven-dark base. A mix of tapered and straight elements culminates in the precise fringe and its rounded connection to the long, straight sides.
The calmness of the shape provides a perfect canvas for the fine blend of color, combining smooth transitions and hard lines.
Photos: Joico
See also: Short hairstyles | Medium hairstyles | Long hairstyles