Joico - Design Collection

Hairstyles to express healthy hair
 
When it comes to today's hairstyles, hair artists must use a variety of products to ensure their creations can withstand the rigors of the film set, catwalk, or photo shoot.
 
Joico has utilized its extensive resources to hire artists who specialize in the research and development of cutting-edge styles in the industry. The styling tools help hair artists maximize their creations and promote healthy, luxurious hair.
 
The Design Collection offers a range of textures, hold factors, and finishes for stylists to choose from. The products are lightweight, so they do not add any bulk to the looks, and there is no flaking or buildup. This truly is a collection designed with the hairstylist in mind.
 
Here are seven hairstyles created with Joico Design Collection styling products:
 

Bruno

Men's hair styled with pliable paste
 
Messy men's hair styled with molding putty
 
Step 1: Emulsify Pliable Paste.
Step 2: Work into hair for a firm hold.
Step 3: Apply Gloss Wax to hair for definition.
Step 4: Protect the finished design with Humidity Blocker.
 

Jason

Men's hair styled with forming polish
 
Step 1: Emulsify Forming Polish in hands.
Step 2: Using open fingers, apply to the hair off the scalp and rake through the ends.
Step 3: Press hands against the scalp and rotate to achieve a polished texture.
 

Camelia

Long hair styled with texture spray
 
Step 1: Begin with slightly damp or dry hair.
Step 2: Apply Texture Spray to mid-lengths and ends, then dry completely.
Step 3: Manipulate hair with your hands to achieve the desired texture.
Step 4: Protect the finished design with Humidity Blocker.
 

Henry

Short haircut styled with pliable paste
 
Step 1: Emulsify Pliable Paste.
Step 2: Work into hair to influence movement.
Step 3: Spot detail with Pliable Paste.
Step 4: Protect the finished design with Humidity Blocker.
 

Jason

Pliable paste hair styling for men
 
Step 1: Emulsify Pliable Paste.
Step 2: Work into hair for texture and detail.
Step 3: Protect the finished design with Humidity Blocker.
 

Camelia

Long hair styled with molding putty
 
Step 1: Emulsify Molding Putty.
Step 2: Work into hair for a flexible hold.
Step 3: Massage in Dry Spray Wax for defined texture.
Step 4: Protect the finished design with Humidity Blocker.
 
Photos: Joico
 
See also: Short hairstyles | Long hairstyles | Men's hairstyles