The dm Trend Collection
The dm creative team has drawn inspiration from international catwalks to discover new trends, creating three new looks that perfectly showcase different types of women and men. The trend collection for the autumn and winter seasons sets new standards in the world of hairdressing. The three distinct styles are named Bohemian Spirit, Textured Glow, and Pure Serenity.
On natural waves with "Bohemian Spirit"
The Bohemian look focuses on natural beauty: wind-ruffled curls, casually falling waves, and attractive, flyaway strands. In addition to a lot of movement in the hair, the "Bohemian Spirit" style features multidimensional and intermingling hair colors. The hair is either loose or braided, adapted to the natural texture of the hair.
Textured Glow is the rockstar look of the collection. It combines perfectly styled yet intentionally messy hair. Thanks to targeted layers and graduations, these hairstyles are absolute eye-catchers. Suitable for both short and long hair, these cuts are enhanced with complementary hair colors. Slightly graduated to highly layered cuts dominate, and bangs of various lengths and styles are a must-have.
Pure elegance with "Pure Serenity"
This style is dedicated to pure elegance. Pure Serenity is the cleanest look in the collection: pure in style and elegant in design. It’s ideal for men and women who appreciate fashion and trends but prefer a more understated approach. The focus is on the hair’s natural beauty and shine, with clean cuts and luxurious materials. "Less is more" is the motto of this minimalist trend.
Bohemian Spirit Hairstyle 1
Braiding combined with a multidimensional play of colors—shiny brown, red, and copper tones flowing naturally into one another—is particularly beautiful for long, gently wavy hair. Simple braiding variations, avoiding severity, with individual loose strands that delicately touch the face.
Bohemian Spirit Hairstyle 2
Beautifully curled shoulder-length hair with playful corkscrew curls that fall naturally. No elaborate styling is required; natural styling with the fingers is sufficient. The hair color is a copper-gold with an intense shine that will make you the center of attention.
Bohemian Spirit Hairstyle 3
Short, natural, and playful! An eye-catching short hairstyle featuring an intense play of colors. Off-the-collar, layered all over, and featuring cute bangs just above the eyebrows. This beautiful, uncomplicated look is very easy to style and perfect for everyday wear.
Textured Glow Hairstyle 1
Sleek long hair with stunning colors! This cool and extravagant style features beautiful bangs that get longer toward the sides of the face. The hair color is an exciting mix of platinum blonde and pastel shades.
Textured Glow Hairstyle 2
Hide your hair! The "hair in the collar" trend quickly transitions from the catwalk to everyday wear. Tuck your hair into the collar of your turtleneck or blouse, transforming long hair into a bob in seconds—no scissors needed and easily reversible!
Textured Glow Hairstyle 3
A collar-length haircut with intense layering, tapering, and feathering. Strikingly short bangs with an arched cutting line. This hairstyle perfectly blends glamorous style with naturalness. Blonde hair with a cool shine and makeup inspired by Vienna Fashion Week.
Textured Glow Hairstyle 4
Glamorous yet natural. A pixie cut with plenty of layers and short, point-cut bangs. Blonde hair features pastel color accents on the sideburns and in the bangs section, achieved with special coloring techniques such as balayage or multidimensional coloring.
Face-shaping color emphasizes the contours, with glow playing an important role in the look. If you want to make a bold statement, this cute cut with striking colors is a great choice.
Textured Glow Hairstyle 5
A masculine, fashionable, and easy-to-style haircut. A short haircut with layers, bangs, and frisky contours. The cut is extremely versatile, with many additional styling options: styled back, with extra volume at the crown, or a wet look with gel.
Pure Serenity Hairstyle 1
Fun, sporty, and comfortable—a pixie cut! This version features a soft back and neckline, soft sideburns, and longer top hair. The soft neckline is created with an undercut technique, allowing longer strands to fall over shorter hair.
The long bangs can be styled to the side or back. Dark hair with a touch of violet and beautiful color transitions makes this hairstyle suitable for all age groups.
Pure Serenity Hairstyle 2
A cool, classic bob cut with side bangs and gentle waves for extra volume. Cut at chin length, this hairstyle is perfect for pairing with turtlenecks. The hair color is a mix of natural tones with special accents.
Copyright: Dm Drogerie Markt
Hairstyles: dm Creative Team
Makeup: Ina Maurer
Styling: Max Märzinger
Photography: Tina Herzl