Street-Life and Hollywood-Glamour
Schwarzkopf Essential Looks
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Schwarzkopf Professional has combined the trends of international catwalks with street style to create their Essential Looks. Unspoiled, pure, and real, the five looks are simple and stylish.
Strong retro influences from the 1950s and 1970s form the basis of the spring/summer trends of 2005. The rebellious attributes of a 1950s Rocker Girl or the kaleidoscope sunshine feeling with expressive inspiration from the 70s dominate the trends.
Rocker Girl
The rough side of femininity mixes with rebellious rock 'n roll and the courage to be different. The spirit of Elvis reemerges: retro mood, narrow waistlines, and tight jeans. A look to wear for all who are strong enough, making statements with tousled hair and pouty lips.
"Rocker Girl" is a haircut with very irregular texture. Short inner sections and extreme lengths on the outside appear very soft and disheveled. The hair is reshaped using the Golden Loop technique and allowed to wiggle. This technique uses curlers of different diameters and is complemented with soft golden tones.
The trend colors by Igora enable 'warm glows,' such as the Igora Color Gloss/Igora Personality coffee brown or medium brown. Volume is created with Natural Styling Move Up, and OSiS Flexx flexible foam guarantees hold.
Global
This exotic mix incorporates ethnic details and blends them with the charm of a large city. 'Global' is both foreign and familiar, as colors and influences from Morocco, Tibet, India, and Africa merge to create a unique style, allowing us to experience the warmth of these diverse worlds.
The haircut features a flat internal shape and a strong, asymmetrical outer line. The 'exotic shadows' are achieved with the new Igora Vibrance nuance, combining light blonde chocolate extra and medium blond beige with medium brown chocolate red. Color expert Tracy Hayes embraces the new trend technique '3 bands,' using three stripes in biscuit and beige tones on a natural, warm blonde.
Depending on the styling, the color may become visible or disappear under the top hair. The BC Bonacure Color Sealing Shampoo helps maintain the color's intensity and depth for an extended period, while OSiS Flatliner Iron Serum provides a smooth finish.
Kaleidoscope
Feminine, colorful, and cheerful—the 70s with their wild patterns on hippie chic are in high demand. Expressive hair colors and graphic shapes inspired by Pucci and Biba combine expressive patterns and prints. Color and geometry create a wearable and modern look.
The haircut is defined by a concave inner shape, a tapered external section, and asymmetrical contours. 'Altered Shades' was chosen by color expert Tracy Hayes as the absolute 'must-have' of this new style: a half-moon-shaped area underneath the top hair is colored with the Igora trend color charcoal gray.
The contours shine in intense violet and white blonde and are surrounded by a cool blonde. OSiS Surf Up sea breeze is the ideal finish for this summer cut.
Hollywood
Glamour is never out of style. 'Hollywood' represents the world of cocktail parties with luxurious fabrics, expensive jewelry, and elegance.
This haircut from the Essential Looks collection features a flat, graphical shape with asymmetrical bangs. The neat and glamorous 'Hollywood' chic opts for cool blonde, enhanced with a pastel tone. For an extra dose of nourishment, the BC Bonacure Hair & Scalp Deep Cleansing Shampoo is the number one choice, while OSiS Elastic flexible hold spray keeps it all in shape for a long time.
Nu-Street
Back with the white polo shirts and straight-cut pants - cool and casual chic is again in high demand. Classic lines are interpreted anew, with men wearing a mix of casual sportswear and chic leisure looks, a trend rapidly growing on the streets.
Matching this style are short, varied lengths on the crown. A strong contrast is the short, tapered shape of the outer area. Cool, matte brown with a tender, dark line outlines the contour of this haircut.
'Zig Zag Color' can be perfectly achieved with the new 'Cool Brown' series by Igora, the first brown series with a primary matte effect. OSiS Fabricate pure-texture light cream emphasizes this dynamic look.
Photos: Schwarzkopf
See also: Short hairstyles | Medium hairstyles | Men's hairstyles