Pure Dutch by Antoinette Beenders
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Pure Dutch evokes natural beauty, purity, and innocence, with images inspired by the collections of the world-famous Rijksmuseum in Amsterdam, the 'Venice of the North'.
Antoinette Beenders, Global Creative Director of Aveda, has blended her love of contemporary catwalk trends with historical inspirations from her homeland to create some breathtakingly ethereal images.
Joan of Arc Look
This Joan of Arc look was created by combing the hair forward in parallel sections and cutting a short, rounded fringe. A rounded outline was cut to hug the head with heavy internal layers and a graduated back. A blue-black semi-permanent deposit-only Aveda hair color was used.
A medium-sized curling iron was used on 1/4-inch sections pre-sprayed with Aveda Air Control hair spray to add volume and hold, working through from the hairline to the nape. Then, the roots and outline were tousled with the fingers.
Short Brunette Haircut
This Joan of Arc look was created by combing the hair forward in parallel sections and cutting a short, rounded fringe. A rounded outline was cut to hug the head with heavy internal layers and a graduated back. A blue-black semi-permanent deposit-only Aveda hair color was used.
The whole head was blasted dry, and then a treatment of Aveda Control Paste, approximately the size of a 10-cent coin, was dispersed evenly throughout the hair by stroking from root to tip.
Very Short Rounded Fringe
A very short, rounded fringe was cut between the temples with a simple, one-length haircut on hair that fell over the shoulders. Highlights with honey tones close to the model's base color were added.
The hair was styled flat just above the ears and then curled up to the chin level using hot rollers. The curls were then styled out and sprayed with Aveda Pure-Fume Brilliant Hair Spray. The curls were then brushed out with an Aveda paddle brush and backcombed with the paddle brush to create volume and shorten the silhouette. The shape was then molded with the hands and a diffuser.
Dishevelled Waves
A very short, rounded fringe was cut between the temples with a simple, one-length haircut on hair that fell over the shoulders. Highlights with honey tones close to the model's base color were added.
The hair was styled flat and straight, then hot rollers were used to curl it up to the chin. Finally, the hair was brushed out by hand to create disheveled waves.
Long Crimped Hair
This model's gorgeous hair was cut in a one-length line. The hair color is natural.
The whole head was misted with Aveda Air Control. A defined center parting was taken and then combed flat to the brow line. The hair was then curled using a barrel iron with three barrels. It was crimped at the ends while maintaining the curl.
Fishtail Braids Updo
This model's beautiful hair was cut in a one-length line. Her hair color is natural.
The whole head was misted with Aveda Air Control, and two ponytails were taken on either side of the head just above the ears. Two long fishtail braids were created, then each braid was pulled out and gently tousled to create a mussed effect. Finally, the ends of the braids were pinned atop the head.
This shape is reminiscent of the distinctive caps worn by women in the 17th century in Holland.
20s Graduated Bob
A narrow, short, rounded fringe was blended with a 1920s-style graduated bob shape with rounded layers. The hair was highlighted with honey-blonde tones.
It was then wrap-dried, and Aveda Spray-on-Shine was sprayed onto a comb and used to comb through the hair, creating a shiny, sleek effect.
Dreadlock Texture
A cut with a one-length outline and a natural hair color.
Long hair was sprayed with Aveda Air Control and then massaged with the fingers to create a dreadlock texture. The hair was then backcombed with a wide-toothed comb and pinned up to create a loosely textured, random shape.
See also: Short hairstyles | Medium hairstyles | Long hairstyles | Up styles