The Art and Science of Pure Flower and Plant Essences, introduces its Spring/Summer 2009 Collection: Prism. Antoinette Beenders, Vice President, Global Creative Director, led the Aveda Artistic Team in creating stunning
hairstyles featuring versatile shapes and distinct textures. A refined collection, Prism is characterized by rich color and a juxtaposition of hard and soft.
“The Prism hairstyles collection reflects a fascination with contrast, and the intensity and depth of color found in prisms. We’ve taken strong colors and seamlessly blended them with deceptively intricate cuts and styling
techniques,” says Antoinette Beenders. “Cuts take on geometric shapes with graceful swirls of color for punky, yet sophisticated looks.” Straight and curly coifs are accented with violet hues and plenty of volume.
Graduated shades - created exclusively with Aveda Full Spectrum Hair Color - and faceted hair cuts reflect bright or dark, and display smooth or spiky texture depending on movement.
Prism also speaks to the inextricable link between hair and fashion. Kurt Kueffner, Director of Men’s Education for Aveda comments, “We were looking at folds, pleats and layers in the wardrobe and playing with the
concept of weight - I wanted the hair to emulate fabric.” Coiled locks unfold like ruffles and straight tresses suggest panels or pleats.
(Click for larger photos)
Creative Direction: Antoinette Beenders for Aveda Hair Color: Ian Michael Black Hair Stylists: Kurt Kueffner, Ricardo Dinis Makeup: Rudy Miles Photography: Miguel Reveriego Wardrobe Stylist: Marie Chaix
