Purity in shape and color. Intense vibration through a magic play of shades and curves. The Primaries Collection by Joico expresses a
passionate love for life and is inspired by the shapes and hues of nature.
The creators of this new trend collection Damien Carney and Sue Pemberton did not look at the international catwalks to find a source
for their new designs. Instead they translated their fascination with the powerful works of nature into a series of hairstyles that
look as if they just came out of a tropical garden.
Precise cuts, surprising angles, geometry and new approaches to texture all combined with daring colors inspired by the intense shades
of volcanic ash to desert sand and all the way to raspberries.
Take a walk through a fairy tale forest and dare to find your own connection with nature.
