New Naturals Collection by Illumina Color
On a mission to revolutionize hair color, Wella created their new Illumina Color line. As the name suggests, it’s all about light.
Color doesn’t exist without light, and the combination of new technology with decades of experience in crafting the most stunning hair colors has resulted in glossy, rich, and most of all, naturally radiant hair.
Smokey Natural
How can hair color surpass nature? By bringing so much reflection and light into the hair that long, wavy styles look alive. Three main hues are applied in triangular, transitioning sections, illuminating her long layers from within.
Her over-the-shoulder waves were achieved by rolling warm, blow-dried hair, then gently releasing and ruffling them with fingers once set.
Bright Natural
Hair coloring goes beyond just applying color paste all over the head and waiting for the chemistry to work its magic. To achieve hair that looks this natural and full of light, stylists use multiple shades—in this case, three—and apply them in a carefully planned pattern to create depth and brilliant highlights in all the right places.
The interplay of bright light and shadow supports the cut, adding dimension and natural volume. Her long, center-parted hair is captivating not only for its sparkle but also for the fluid, harmonious shape of the opulent curls. Layers reduce the hair's weight, making it easy for the bounce to be this vivacious. A curling iron was used for the finishing touches.
Glowing Natural
This elegant, long hairstyle seems to glow from within. A radiant palette of three hair colors was applied in sections that are invisible in the finished look but create an effect of deep luminosity and brilliant shine. The strawberry blonde and gold tones accentuate the beauty of the layered cut.
Glamorous with generously bouncing ends, this is long hair at its most refined. A side fringe adds a mysterious shadow across her face.
Blushing Natural
Peach, apricot, and strawberry not only make for a delicious summer fruit salad but also elevate a short haircut to a new level of charm. The warm blush tones make her skin glow, while her green eyes sparkle like never before.
The three hair colors were applied in sections throughout her short, layered hairstyle, and once dry, the colors seamlessly melt into one another, creating a magical effect.
Hair and Colors: Wella