Hair, Beauty & Fashion News
Product Washes Bad Color Out of Your Hair
For the nearly 100 million American women and men who color their hair - 70 million of whom do it at home - there’s finally more than hope and a hat to cover a bad coloring job!
Color Oops™, the perfect name to quickly get rid of renegade hair color, is being introduced today by Corona, CA-based DeveloPlus, an innovator in color and hair care technology.
On average, men and women color their hair about nine times per year and whether they go the professional or at home route, nearly half are not happy with the result. In the past, a bad dye job left the consumer
with few choices, either wait for it to grow out or spend hours and lots of money in the salon for tedious corrective color treatments that often left hair damaged and over-processed.
Color Oops™ changes all that and will wash unwanted color and tint from hair in just 20 minutes!
“Until now, the coloring miscue was an expensive and traumatic experience,” observed Phillip Agrey, Vice President of Research and Development for DeveloPlus, creators of the new concept. “There was little the
average consumer could do to salvage the situation without spending lots of time and money—and likely damaging his or her hair.”
“Coloring dyes typically use ingredients that envelop the hair follicle with clear molecules. A peroxide is added which creates the color and makes those molecules swell so the follicle is completely covered, you
then have strong, rich color,” said Agrey. But it’s dye that can’t readily be washed out of the hair—the swollen molecules were just too big—until now that is!
The product uses hydrosulfite, a special ingredient that actually reverses the hair color process by shrinking the color molecule so small that it simply washes out of the hair. No fuss, no mess—and all in just
about 20 minutes.
In fact, peroxide and ammonia-free Color Oops™ is so gentle, new color can be applied THE SAME DAY! It is available in “Extra Strength” and “Extra Conditioning” and can be found in mass and drug stores nationwide.
DeveloPlus was founded nearly 20-years ago by engineer and researcher Dave Agrey who created private label dyes for some of the nation’s top hair coloring brands. Through his ingenuity, he developed a new molecular
technology for hair dyes which allowed for richer, more vibrant colors. Today, DeveloPlus markets and distributes Satin™ brand hair color—the largest selling coloring product for professional hair supply stores.
HOB salons secures international educator for academy success
Award winning group hob salons has teamed up with renowned
hairdresser and educator Debbie Dixon to embark on their new era of education. With a fantastic background and invaluable experience,
Debbie is the ideal person to take on the role of Principal and Manager at the company’s new training academy and salon due to open
at London’s Camden Lock next month.
Beginning her hairdressing career in Leeds in the late 1970’s, her entrance test for Vidal Sassoon was taken by none other than Tim
Hartley. Once qualified, Debbie worked in Manchester and London, whilst accompanying Vidal personally throughout the 1980’s to promote
his products in Europe.
Her organizational strengths and team building abilities were rewarded with her first management position within the Sassoon group in
Toronto, Canada where she successfully introduced education. On her return to the U.K. she took on the position of Senior Principal
at the Vidal Sassoon Schools and Academies. Her career took on momentum as she opened their most successful new salon launch in the
UK to date, in Cardiff.
The next 3 years saw Debbie manage Sassoon’s flagship South Molton Street salon, before taking on the enormous challenge of
re-energizing Sassoon’s Chicago salon in North America. It was there she met her husband, following him to Los Angeles were she was
promoted to Assistant General Manager of Education for Vidal Sasoon in North America.
Debbie now lives in Brixton South London with her husband Gary. Now taking a new direction she is excited and energized to be part of
the hob salons’ team in launching their new venture. The high-tech facilities will combine both a salon and a full-time teaching
academy, comprising 2 floors and 53 styling stations, welcoming students on a national and international level.
With the addition of Debbie, the hob team is fully equipped for the opening of hob salons & education in Camden. Speaking of this
great acquisition, hob’s International Creative Director, Akin Konizi expressed, ‘we are thrilled and fortunate to get Debbie on
board. She would be an asset to any company, and we are really looking forward to working with her on this fantastic and exciting
new project.’
Hair Brasil hosted 61 thousand visits of beauty professionals
The 6th edition of the Hair Brasil - International Beauty, Hair and Esthetics Fair held from April 13th to 16th in the city of São
Paulo, reached all expectations in number of visits and contacts.
During the four days of the event, the fair received 61 thousand professional visits, corresponding to a 9% increase over the 2006
edition. Hairdressers, makeup professionals, manicurists, estheticians, entrepreneurs and other professionals of the beauty care area
flocked in from Brazil and also from abroad.
From Brazil, the fair received visitors from all the states, especially from São Paulo, Minas Gerais, Rio de Janeiro, Paraná, Rio
Grande do Sul, Santa Catarina and Bahia.
Hair Brasil also hosted international visitors from countries namely: Peru, Chile, Bolivia, Argentina, Ecuador, Paraguay, among
others, thus confirming its status of event of reference for Latin America.
Visitors were able to appreciate novelties brought by the 530 exhibiting brands as well as participating in the 62 simultaneous
events, like the Megashow and the Hair Brasil Workshops, Seminars by Sebrae (Brazilian Support Service for Small Business),
Esthetics and Manicurist Congresses, as well as the Hair Brasil Championship.
5.100 professionals from the most diverse areas of the beauty care participated in the events promoted by Hair Brasil 2007, that
brought in qualified information on trends, techniques and fashion: a unique opportunity for professional recycling and enhancement.
Jeferson Santos, general director of Hair Brasil, said that exhibitors were satisfied with the fair, that offered good business volume
as well as qualified networking. “Once again, Hair Brasil reached the sector’s expectations and reinforced its image as the most
important showcase of Latin America for the beauty care market. The fair is an essential tool towards the development of business
and networking, thus allowing safer investments of the industry and of the salons”, said Santos.
Hair & Beauty 2007 - Frankfurt am Main
Almost 40,000 visitors came for the first Hair & Beauty to be organised by Messe Frankfurt from 12 to 14 May 2007. They included more
than 30,000 hairdressers and other trade visitors, as well as around 10,000 trendsetters and leading personalities from the sector,
not to mention competition participants, artists and models. During the two days of the fair, over 350 international exhibitors and
brands presented the latest trends and highlights, breathtaking shows and top stars of the hair-fashion scene to the national and
international hairdressing trade.
The Saturday evening revolved around the grand Gala Evening, which ensured a glamorous start to
the fair with a host of stars and celebrities from the beauty sector. More ...
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